hi, i’m Ema.

a radical new beginning

My own alignment journey has been two decades in the making — rising from childhood trauma, societal programming, perfectionism, and self-doubt.

Through that, I created a completely new way of living, leading, and showing up in the world. And now, I guide others to do the same.

As an Alignment Guide, I help you clear away the noise, the confusion, and the pressure…
To uncover the truth of who you are — and rise into the leader, creator, and human you were always meant to be.

I don’t offer a cookie-cutter coaching formula.
I work with your patterns, your energy, and your inner language to design a life and leadership style that actually feels like you.

Because when you’re aligned — personally and professionally — you don’t just cope.
You thrive.

The Desire to Rise

10 years running a successful business.
Raising three children.
Balancing roles as a wife, mum, friend, sister, lover.
Keeping everything moving — making sure everyone was looked after.

That’s what a fulfilled life is supposed to look like, right?

From the outside, it all looked perfect — ticking every box of what society says a “successful woman” should be. But on the inside?
I felt disconnected, exhausted, and invisible — even to myself.

Trying to live up to everyone else’s expectations left me trapped in shame, guilt, and never feeling like I was enough… anywhere.
I’d climbed the ladder — only to realise it was leaning against the wrong wall.

There was a voice deep within that kept whispering:
“What do you want?”

In 2015, I hit a low point. And instead of breaking down, I broke open — and began transforming my life from the inside out.
I began my rise — not for anyone else, but for me.

You’re here because you’re ready to

  • Break free from fear and patterns that no longer serve you

  • Feel joy again — for real

  • Reach goals with ease (not burnout)

  • Ditch comparison + competition

  • Create deeper, more authentic connections

  • Communicate clearly + confidently

  • Lead your life (and business) from truth

  • Be yourself — and actually feel good doing it

If I can rise, so can you.
You don’t need to fix yourself.
You just need to come home to yourself.
And I’m here to walk that path with you.

 
At Unique Phoenix, its not about the ‘perfect’ life. Its about discovering and making a lifelong commitment to that which lights your soul on fire
— ema muir
 

Let’s have a soul-filled conversation.

 
 

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